Valon Visual Design System

2023, Visual Design System Development & Documentation

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Overview:

The Valon Visual Design System project aimed to create a comprehensive and cohesive visual identity for Valon as well as provide assets and documentation for cross-functional team use. The goal is to enhance brand consistency, streamline design workflows, and elevate the overall visual communication of the company. This involves the creation of:

  1. An External Brand Book

  2. Visual Design Patterns

  3. An Illustration Style

  4. A Library for Design Assets

  5. Establishment of a New Project Request and Development Process.

Key Objectives:

  • Enhanced brand consistency across all communication channels.

  • Improved efficiency and collaboration within the design team.

  • Increased recognition and memorability of the brand through a unique visual identity.

  • Streamlined project request and development processes for design initiatives.

By undertaking this Visual Design System project, Valon aimed to create a strong and unified visual presence that resonates with its target audience and reflects the company's values and aspirations.

 
 

External Brand Book: The external brand book serves as a definitive guide to the company's visual identity. It encompasses key elements such as logo usage guidelines, color palette, typography rules, imagery styles, and overall design principles. This document acts as a reference for internal and external stakeholders to ensure a unified and consistent representation of the brand across all touchpoints.

 
 

Visual Design Pattern Anatomy & Usage Guidelines: The creation of visual design patterns involved creating repeatable, endless expandable visuals that could be used to visually excite any piece of marketing and act as a branding element.

 
 

Illustration Style Creation and Library Development: Developing a unique illustration style contributes to the brand's visual storytelling. This element involved creating a set of guidelines for illustrations, as well as building a library of reusable assets. This library will enable designers to maintain a cohesive visual language in all graphical elements, fostering a recognizable and memorable brand image.

 

Stock Photo Library & Usage Guidelines: Curating a stock photo library specific to Valon's needs ensured a consistent visual tone across marketing materials. This involved selecting and organizing a collection of high-quality images that aligned with the brand's values, themes, and messaging. The stock photo library is easily accessible to the design team, as well as cross-function partners, simplifying the process of sourcing relevant visuals for various projects.

 
 

New Project Request and Development Process: Establishing a streamlined process for requesting and developing new design projects is crucial for efficiency and collaboration. This included defining clear channels for project initiation, communication protocols, and project timelines. The goal was to create a structured framework that allows for effective collaboration between stakeholders and the design team, ensuring projects are executed smoothly and align with the established visual design system.