Blog Posts

2016-2017, Photography

////////////////////////////////////

Overview:

As a Junior Graphic Designer at Blurb, a significant contribution involved the creation of original product photography assets for the Blurb Blog. The blog served as a key marketing channel, regularly featuring content from customers, and showcasing various aspects of Blurb's product offerings. The project encompassed selecting books for shoots, setting up the photo studio, capturing product images, and performing final editing on digital assets.

Key Objectives:

1. Visual Content Creation: Produce original product photography assets for blog posts showcasing Blurb's product range and features.

2. Highlighting Product Features: Capture and highlight specific product features, such as the new linen book cover or books created using Blurb’s BookWright software.

3. Engaging Content Themes: Generate diverse content themes like weddings, Halloween posts, customer book highlights, and Blurb's Mobile App features.