Conference Hand Out

2020, Print

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Overview:

This project focuses on creating informative handouts for the Sales team to distribute at conferences. The objective is to provide concise and compelling materials that outline Earnest's services, its unique value propositions, and key benefits to potential clients, facilitating effective communication and engagement during conferences.

Key Objectives:

  1. Service Overview: Clearly articulate Earnest's services, explaining what the company offers and how it differs from traditional financial institutions.

  2. Key Benefits Highlight: Showcase the unique advantages and benefits of choosing Earnest for financial solutions, emphasizing its value proposition.

  3. Engagement and Clarity: Create visually appealing and easy-to-understand materials that capture attention and convey information succinctly.

  4. Branding Consistency: Ensure alignment with Earnest's branding guidelines to maintain visual and messaging consistency.

 
 

FAO Research Report

2022, Booklet

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Overview:

This project revolves around compiling and presenting the in-depth research conducted by Earnest's research team regarding financial aid offices and students' sentiments. The objective is to create a comprehensive report summarizing the findings, insights, and implications of the research, aimed specifically at the financial aid officers partnered with the Sales team.

Key Objectives:

  1. Research Synthesis: Compile and synthesize the extensive research findings into a comprehensive and easily digestible report format.

  2. Insightful Overview: Provide financial aid officers with a detailed understanding of students' feelings towards financial aid offices, uncovering key insights and implications.

  3. Practical Implications: Offer actionable recommendations or strategies based on the research findings that financial aid officers can utilize in their roles.

  4. Engagement and Relevance: Ensure the report's content is engaging, relevant, and tailored to resonate with the financial aid officers' perspectives and needs.

 
 

Scholarship Postcard

2020, Postcard

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Overview:

This project centers on the creation of postcards to promote Earnest's annual scholarship program at conferences attended by the Sales team. The objective is to design visually appealing and informative postcards that effectively advertise the scholarship opportunity to students and customers attending these conferences, fostering engagement and awareness.

Key Objectives:

  1. Scholarship Promotion: Showcase the details and benefits of Earnest's annual scholarship program to attract potential student and customer applicants.

  2. Engaging Design: Create visually appealing postcards that capture attention and convey essential information concisely and effectively.

  3. Clarity and Relevance: Ensure the postcards highlight key eligibility criteria, deadlines, and application processes clearly and prominently.

  4. Brand Consistency: Align the postcard design with Earnest's branding guidelines to maintain a cohesive brand image.

 
 

Earnest RFI

2020, Booklet

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Overview:

This project focuses on the creation of a comprehensive booklet designed to address specific and detailed loan-related questions frequently encountered by the Sales team at conferences. The objective is to provide a tangible resource that answers these questions in-depth, serves as an immediate reference tool for sales interactions, and also doubles as a valuable marketing takeaway for potential customers.

Key Objectives:

  1. Detailed Q&A Compilation: Compile detailed and comprehensive answers to frequently asked loan-related questions faced by the Sales team.

  2. Immediate Reference Tool: Create a booklet format for quick access and immediate use during sales interactions at conferences to address customer queries.

  3. Marketing Takeaway: Develop the booklet as a valuable marketing asset that potential customers can take home, emphasizing Earnest's expertise and customer-centric approach.

  4. Engaging and Informative Design: Ensure the booklet's content is presented in an engaging, visually appealing, and easily understandable format.