Lead integrated marketing and creative strategy initiatives across digital channels to drive brand growth, user engagement, and customer acquisition.

Direct end-to-end creative development for multi-channel campaigns including web, email, lifecycle marketing, paid media, product launches, and brand storytelling.

Partner cross-functionally with Product, Growth, Marketing, and Content teams to ensure cohesive and scalable brand execution across all customer touchpoints.

Develop and manage strategic content calendars, campaign roadmaps, and creative planning processes to support ongoing business objectives and brand visibility.

Utilize performance analytics, user insights, and campaign metrics to optimize creative strategy, improve engagement, and increase marketing ROI.

Champion innovation through experimentation with AI-powered creative workflows, emerging platforms, and scalable design systems.

Lead concept development and creative direction for high-impact campaigns aligned with business goals, brand positioning, and conversion objectives.

Translate market trends, competitive insights, and consumer behavior into actionable creative and marketing strategies.

Led brand experience initiatives across the organization by building scalable self-serve design systems, templates, brand libraries, and creative enablement processes.

Developed and defined Valon’s visual identity system, including illustration style, brand standards, and scalable visual guidelines used across teams.

Built and maintained centralized creative libraries including stock photography systems, illustration assets, and reusable marketing components.

Collaborated cross-functionally with Sales, Product, Content, and Marketing teams to ensure cohesive brand experiences across digital and marketing channels.

Advocated for modern design, accessibility, media, and conversion optimization best practices across the organization.

Managed website design and maintenance including new page design, UI updates, CMS updates, legal revisions, and front-end implementation support.

Strengthened stakeholder relationships across departments to align creative strategy with business objectives and customer experience goals.

Designed high-performing digital and print marketing assets supporting integrated campaign initiatives and brand growth.

Contributed to company-wide rebrand efforts through the creation of brand systems, documentation, and scalable visual guidelines.

Presented creative rationale and strategic design thinking to stakeholders and cross-functional leadership teams.

Collaborated closely with copywriters, marketers, and designers to maintain a consistent and elevated brand experience across
channels.

Managed multiple concurrent projects while maintaining high-quality creative execution under tight deadlines.

Designed integrated marketing assets including landing pages, print campaigns, digital experiences, lifecycle creative, and growth marketing materials.

Created motion graphics and video assets for web, product marketing, presentations, and app experiences.

Built scalable templates and reusable components that improved team efficiency and contributed to shared design systems.

Partnered with business and product stakeholders to identify user needs and develop conversion-focused visual solutions.

Contributed to visual design strategy through exploration of new creative directions, standards, and scalable systems.

Developed user-centered design solutions informed by business goals, audience behavior, and growth experimentation.

Advocated for design thinking, collaboration, and visual storytelling principles across the organization.

Created premium, on-brand digital experiences for Apple across web, email, event, and campaign marketing channels.

Designed modern, pixel-perfect visual interfaces emphasizing typography, layout systems, and elevated brand aesthetics.

Maintained exceptional visual quality and consistency from concept development through final production execution.

Applied user-centered thinking to optimize interaction design and content hierarchy across digital experiences.

Collaborated across cross-functional teams to deliver cohesive 360° campaign experiences aligned with Apple brand standards.

Designed integrated marketing collateral including landing pages, email campaigns, display ads, presentations, and digital marketing assets.

Contributed to quarterly brand innovation initiatives and large-scale campaign refreshes for the eBay brand ecosystem.

Presented creative concepts and strategic visual solutions to internal teams and stakeholders.

Collaborated with copywriters, account managers, and fellow designers to develop integrated advertising and marketing campaigns.

Researched emerging design trends and applied modern visual strategies to maintain brand relevance and innovation.
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Supported the creation of promotional email campaigns aligned with quarterly marketing goals, retention initiatives, and revenue objectives.

Collaborated with marketing and creative teams to develop cohesive paid social and digital advertising assets.

Produced product photography and visual assets for email marketing, blogs, website content, and digital campaigns.
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