Advertising Sales Summit

2018, Banners & Posters

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Overview:

This project centered around producing a diverse array of print and packaging marketing materials for eBay's highly anticipated annual sales summit event held in Carmel, California. The scope of materials ranged from banners to floor tiles, all conceptualized under a unified logo and color scheme conceptualized and implemented across various media.

Key Objectives:

  1. Event Branding: Develop a cohesive and visually appealing branding strategy, including a logo and color scheme, to represent eBay's annual sales summit.

  2. Marketing Materials Production: Create various print and packaging materials, such as banners and floor tiles, to effectively promote and enhance the event experience.

  3. Consistency and Unification: Ensure consistent application of the logo and color scheme across all materials to maintain a unified visual identity.

 
 

One Sheeter

2018, Posters

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Overview:

This project aimed to develop a pre-sale case study for eBay Advertising, emphasizing the success and return on investment (ROI) achieved through a previous campaign conducted on the eBay platform. The case study served as a persuasive tool to attract potential advertisers by showcasing the effectiveness and tangible results of advertising on eBay.

Key Objectives:

  1. Success Story Presentation: Highlight the success, impact, and ROI achieved by a previous advertising campaign on eBay.

  2. Persuasive Content: Develop compelling and data-driven content showcasing key metrics, performance indicators, and campaign outcomes.

  3. Client Perspective: Include testimonials or quotes from the advertiser, providing firsthand insights into the benefits and effectiveness of advertising on eBay.

  4. Visual Representation: Incorporate visuals, graphs, and data representations to illustrate campaign performance and success metrics.