Spearheaded comprehensive marketing strategies encompassing planning, execution, and assessment to drive brand growth and market penetration.

Directed the creation and implementation of all design initiatives, ensuring alignment with overarching marketing goals and brand identity.

Curated and managed a dynamic marketing content calendar, orchestrating timely and engaging campaigns across various platforms. The calendar optimized content distribution and maintained consistent brand visibility.

Drove brand development and positioning initiatives, working closely with teams to maintain brand consistency across all touchpoints and customer interactions.

Utilized data-driven insights and performance metrics to refine strategies continually, optimized campaigns, and drove measurable results in brand engagement and ROI.

Spearheaded innovation by exploring new creative approaches, emerging platforms, and technologies, ensuring the brand remains at the forefront of industry trends.

Provided leadership in conceptualizing and directing the creation of impactful, multi-channel campaigns, ensuring alignment with brand identity and marketing objectives.

Developed and lead the implementation of comprehensive marketing strategies aligned with business objectives, leveraging a deep understanding of market trends, consumer behavior, and competitive landscapes.
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Lead the enablement of the broader Valon organization in creating cohesive and consistent brand experiences across multiple channels and touch points through the development of self-serve tools, templates / libraries, request processes, communications, etc.

Developed the visual style, illustration style and all visual design guidelines for the Valon brand and established a variety of brand libraries for the cross-functional team use including: a stock image library and illustration library.

Lead cross-discipline collaboration as it related to the brand experience from the Sales team to Content and Product teams, etc.

Advocated for brand, design, media and conversion best practices.

Built and nurtured strong relationships with key partners and stakeholders throughout marketing, sales, and product; developing trust and enabling a cohesive cross-functional brand experience.  

Managed all website tasks including: building all new designs, updating old designs, patching back end fixes, and legal updates.  
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Connected and designed assets for print and digital marketing campaigns.

Assisted in the Clockwise rebrand including the creation of brand libraries and writing documentation on new brand standards to be used by the cross-functional team.

Presented and articulated the thinking behind my work to key stakeholders.

Collaborated with copywriters, designers, and marketers to build and maintain visual brand excellence for a wide range of design needs.

Prioritized, managed and multitasked between different projects and deadlines.
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Concepted and designed assets for print marketing campaigns as well as web landing pages.

Designed video and motion assets for app, web and presentation use.

Designed templates that created team efficiencies and contributed to the Design System shared by all designers.

Identified key areas where design can work to meet user and business needs.

Collaboratively developed visual design strategy, including proposing new styles and standards.

Defined scope of design work for individual projects.

Utilized a strong user understanding, and knowledge of business capabilities to develop design features and growth experiments.

Evangelized and advocated for design thinking, practices and principles to junior designers and to the company  
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Worked via Kettle Agency onsite at Apple creating on-brand design solutions including branding, web, and email design.

Designed clean, modern, and pixel-perfect interfaces across platforms utilizing layout, typography, and photo editing skills.

Maintained design and brand quality from initial brief to final build.

Used a strong sense of the overall user experience to leverage the strategy of the interaction between new and existing assets on a landing page.

Worked with Apple across multiple channels, including web, email and events utilizing a 360 approach to branding.
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Worked with the eBay team designing their quarterly asset updated and brand innovation projects.

Designed on site marketing collateral consisting of: display banners, landing pages, emails, decks, one shelters and other marketing materials.

Pitched creative ideas and design concepts to internal teams and external clients.

Liaised with clients to explain design thinking and creative process for projects.

Researched latest design trends and make sure that the eBay brand was at the forefront of design trends.

Collaborated with fellow copywriters, designers and account managers to concept and develop marketing and advertising campaigns for clients.
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Assisted in the design of promotional emails in alignment with overarching brand strategy and quarterly campaign goals to improve customer retention and increase net bookings.

Collaborated with team members to create cohesive assets for social media and paid ads to support marketing campaigns.

Shot product photography for a variety of marketing assets used in emails, blogs and on the website.
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