Summer Marketing Social Invites

2019, Emails

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Overview:

This project focused on designing and executing a multi-touch email campaign tailored specifically for Apple employees attending the Summer Marketing Picnic. The campaign aimed to enhance the picnic experience through interactive and informative emails, utilizing memojis stickers to commemorate the launch of iOS 13, a product many employees worked on.

Key Objectives:

  1. Engagement and Information: Provide a seamless and engaging experience for Apple employees attending the Summer Marketing Picnic through a series of informative and interactive emails.

  2. Convenience and Accessibility: Offer essential details about the event location, downloadable tickets, and post-event information, including a prompt for feedback.

  3. Commemorative Element: Utilize memojis stickers to celebrate the launch of iOS 13 and create a sense of connection with the attendees who contributed to the product's development.

  4. Feedback Collection: Encourage attendees to provide feedback post-event to gather insights for future improvements.

 
 

Accessibility Landing Pages

2019, Website

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Overview:

This project aimed to refresh the accessibility pages in anticipation of the iOS 13 launch, showcasing new features and improvements. Management of five devices with distinct disability sub-pages was undertaken to ensure inclusivity and clarity. The update encompassed several enhancements, including a revamped hero treatment, device and screen updates, reorganized sections to accommodate new features, and the addition of a shop section for increased user engagement.

Key Objectives:

  1. Feature Showcase: Highlight new iOS 13 accessibility features across five distinct disability sub-pages.

  2. Improved Navigation: Introduce a revamped hero treatment for enhanced navigation through sub-pages.

  3. Visual Alignment: Update device and screen representations to reflect the latest iOS releases for accuracy.

  4. Content Organization: Reorganize sections to accommodate new features effectively.

  5. Enhanced Engagement: Add a shop section to drive user engagement and awareness of available products.

 
 

Product(RED) Landing Page

2019, Website

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Overview:

This project centered around revitalizing the Product(RED) landing page in celebration of World AIDS Day. The objective was to present all the collaboration's products through a new, standardized, and easily updatable hero product lockup. Additionally, the refresh included the integration of a donate-through-Apple-Pay section and several updates to align the page with the current design standards of Apple's other pages.

Key Objectives:

  1. Enhanced Presentation: Revamp the landing page to feature a visually appealing and easily updatable hero product lockup showcasing the latest and available Product(RED) offerings.

  2. Donation Integration: Introduce a dedicated section allowing users to donate through Apple Pay directly from the landing page.

  3. Standardization: Update various elements and design aspects of the page to align with the current standards of other Apple pages, ensuring consistency across the platform.