Advertising Infographics

2018, Digital

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Overview:

This project aimed to develop a series of visually engaging infographics for the eBay Advertising Team, highlighting significant statistics, audience segments, and insights. The objective was to drive ad sales by showcasing the effectiveness of ad placements and instruct current advertisers on optimal segmentation strategies for targeting eBay audiences. Each infographic was meticulously researched to accurately represent specific audience segments or time frames, employing thematic elements such as arcade game graphics for the 'Gamers' audience or emulating a web page for e-marketer statistics.

Key Objectives:

  1. Information Visualization: Present key statistics, audience segments, and insights in a visually compelling and easy-to-understand infographic format.

  2. Sales Enablement: Provide compelling data-driven content to drive ad sales by demonstrating the effectiveness of eBay ad placements.

  3. Educational Material: Instruct current advertisers on the best practices for segmenting ads to target eBay audiences effectively.

  4. Thematic Representation: Use thematic elements and graphics to align with specific audience segments or time frames, enhancing engagement and comprehension.

 
 

ShopBot Social Ads

2018, Social Ads

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Overview:

This project aimed to create a compelling social media campaign to generate awareness for eBay's AI shopping companion, ShopBot. The primary focus was on developing seamless carousel ad placements to highlight eBay's top shopping verticals. Each ad placement comprised a flat background image and multiple product images, skillfully integrated via Photoshop to create an engaging and visually appealing carousel experience for potential customers.

Key Objectives:

  1. Awareness Generation: Increase awareness and user engagement regarding eBay's ShopBot through visually captivating carousel ads.

  2. Highlight Shopping Verticals: Showcase eBay's top shopping verticals effectively within the carousel format to attract diverse customer interests.

  3. Seamless Experience: Create a smooth and seamless transition between product images within the carousel for a compelling user experience.

  4. Visual Consistency: Maintain brand consistency across all ad placements while showcasing diverse product offerings.

 
 

Display & Social Ads

2018, Display & Social Ads

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Overview:

This project focused on innovating eBay's design assets for on-site campaign promotions, CRM emails, and beyond. The primary objective was to expand and enhance eBay's representation of products and branding while ensuring strict adherence to brand guidelines. This included meticulous attention to color groupings, design elements, and incorporating seasonal elements to create compelling and cohesive assets.

Key Objectives:

  1. Brand Adherence: Maintain strict adherence to eBay's brand guidelines, ensuring consistency in color groupings, design elements, and overall branding.

  2. Asset Expansion: Create a diverse range of design assets to better represent the scope of eBay products, services, and seasonal offerings.

  3. Innovation and Enhancement: Innovate and enhance design elements to improve the visual representation of on-site campaign promotions, CRM emails, and other digital assets.

  4. Seasonal Integration: Incorporate seasonal elements to align with specific periods or themes, enhancing engagement and relevance.

 
 

Emails

2018, Email

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Overview:

This project encapsulated a diverse collection of email campaigns developed for eBay, encompassing various objectives, target audiences, and communication purposes. The campaigns were designed to engage and communicate with both customers and sellers, covering initiatives such as driving app downloads, promoting top shopping verticals, and delivering administrative information tailored for eBay sellers.

Key Objectives:

  1. Customer Engagement: Increase customer engagement and retention through targeted email campaigns showcasing eBay's offerings and promotions.

  2. Seller Communication: Provide valuable information and updates to eBay sellers regarding their accounts, performance, and best practices.

  3. App Promotion: Drive app downloads and increase user adoption of the eBay mobile application through persuasive and informative emails.

  4. Vertical Promotion: Promote eBay's top shopping verticals to customers and sellers, emphasizing their relevance and benefits.

 
 
 

Advertising Sales Guide

2018, Deck

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Overview:

This project aimed to develop a comprehensive creative handbook for the eBay Advertising sales team, providing an extensive overview of the diverse range of display advertising options available and sold on the eBay platform. The handbook showcased various digital advertising packages through a bespoke design deck, presenting each digital asset in a mock branding format as it would be displayed within the eBay homepage space.

Key Objectives:

  1. Sales Enablement: Equip the eBay Advertising sales team with a comprehensive resource to effectively communicate and sell display advertising packages to potential advertisers.

  2. Visual Representation: Showcase the depth and breadth of display advertising options utilizing mock branding and design elements within the eBay homepage space.

  3. Informative Guide: Provide detailed information and examples of each advertising package, including dimensions, placements, and potential impact for advertisers.

  4. Unified Presentation: Ensure a cohesive and visually appealing design format across all digital assets, enhancing the overall presentation of advertising packages.