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Marketing Campaigns

2016-2017, Ads

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Overview:

This project centered on the adaptation and alignment of marketing creative across diverse channels for Blurb, Inc., a software company specializing in independent publishing. As a junior designer, the primary responsibility involved translating email campaign assets into formats ideal for various marketing channels while ensuring consistency and coherence across all deployed assets within the fiscal week.

Key Objectives:

Creative Adaptation: Translate email campaign assets effectively for deployment across multiple marketing channels.
Segment-Focused Content: Review campaign briefs to understand the targeted customer segments for each campaign.
Consistent Visual Identity: Ensure a unified and consistent visual representation across all Blurb assets deployed within the fiscal week.
Research and Utilization: Research and incorporate necessary email assets into display ads for consistent visual messaging.