Credit Card App Illustrations

2021, App

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Overview:

This project centers on the collaborative development of illustrations for a companion app to a credit card. The objective is to create a cohesive set of illustrations in collaboration with product designers, strategically used across welcome screens and throughout the app interface. These illustrations aim to enhance user experience, evoke engagement, and reinforce the app's visual identity.

Key Objectives:

  1. Collaborative Design: Work closely with product designers to align illustrations with the app's visual language, user interface, and user experience goals.

  2. Visual Engagement: Create illustrations that captivate users, impart information, and guide them through the app's functionalities and features.

  3. Consistency and Integration: Ensure seamless integration of illustrations across welcome screens, onboarding, and various app sections while maintaining visual consistency.

  4. Enhanced User Experience: Improve the app's usability by employing illustrations that aid in user understanding and interaction.

 
 

FAO Email Headers

2021, Email

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Overview:

This project aims to enhance the visual appeal and engagement of monthly emails sent to financial aid officers by creating tailored header images. By aligning these visuals with monthly themes and maintaining brand consistency, we aim to improve recipient engagement, reinforce key messages, and foster a positive impression of Earnest's communication.

Key Objectives:

  1. Monthly Theme Alignment: Develop header images that align with the theme or content focus of each month's email communication.

  2. Visual Engagement: Create visually captivating images to enhance email appeal and encourage recipient engagement.

  3. Brand Consistency: Ensure the header images align with Earnest's brand identity, maintaining a cohesive visual representation.

  4. Message Reinforcement: Use visuals to reinforce key messages or themes conveyed within the email content.

 
 
 

Earnest Payoff Gift

2021, Digital & Print

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Overview:

This project aims to create a social media kit to celebrate and engage with users who have successfully paid off their loans with Earnest. The objective is to congratulate users on their achievement while encouraging them to share their positive experiences organically on social media, thereby promoting Earnest and generating user-generated content.

Key Objectives:

  1. User Celebration: Develop a congratulatory social media kit to celebrate users who have completed their loan payments.

  2. Engagement Promotion: Encourage users to share their experiences and achievements on social media platforms, specifically mentioning Earnest.

  3. UGC Generation: Foster the creation of user-generated content (UGC) showcasing positive experiences with Earnest.

  4. Brand Advocacy: Leverage satisfied customers as brand advocates to amplify Earnest's positive image on social media.