Labeled

2017, Packaging

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Overview:

"Labeled" is a thought-provoking project designed to unravel and challenge the stereotypes deeply ingrained in our society. It delves into the labels we assign to ourselves and others daily, aiming to highlight the discrepancies between these labels and the complex realities of individual identities.

Key Objectives:

  1. Unveiling Stereotypes: Shed light on the stereotypes and labels we unconsciously attach to individuals based on societal norms or appearances.

  2. Exploring Identity: Encourage a deeper understanding of people beyond the surface-level labels, unveiling the richness and complexity of individual stories.

  3. Barbie™ Symbolism: Utilize Barbie™ dolls as symbols of everyday stereotypes prevalent in society to magnify the impact of the project.

  4. Storytelling: Reveal the narratives and experiences of individuals through the project, providing insights into the multifaceted nature of human identities.

 
 

Glitch Art

2017, Posters

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Overview:

"Glitch Art" was an immersive exploration into the transformative potential of the image, executed through experimental scanning and deliberate manipulation. The project sought to uncover the precise threshold at which an image transcends its original form, transitioning into an abstract rendition of itself. Each piece in this collection encapsulates moments in this transformative journey, portraying both the gradual progression toward abstraction and the complete departure from the original image.

Key Objectives:

  1. Image Abstraction: Investigate the point at which an image transitions from its recognizable form to an abstract representation.

  2. Scanning Manipulation: Experiment with scanner settings and real-time manipulation to push the boundaries of traditional image creation.

  3. Tonal Exploration: Delve into the tonality of muted colors within the original pieces, exploring their transformative potential and impact on image abstraction.

 
 

When You Don’t Marry

2017, Book

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Overview:

"When You Don’t Marry" is an innovative reinterpretation of a vintage 1920’s book originally intended as a guide on dating and finding marital happiness. This project involved a transformative redaction process, converting the book's content from a focus on relationships and marriage to a guide on discovering happiness and fulfillment independently.

Key Objectives:

  1. Redaction Transformation: Redact original text focused on relationships, converting it into a guide on self-discovery and individual happiness.

  2. Dual-Part Structure: Design the book in two parts - the first on self-discovery and the second on embracing personal happiness.

  3. Reflective Design: Create a layout mirroring the structure of the original book, emphasizing the transition from self-discovery to self-acceptance.