Rates Header

2021, Landing Page

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Overview:

This project involved testing a new header design at Earnest during the peak season in response to user demands for increased rate transparency. The objective was to assess the impact of this new header on user engagement and application rates. Following successful testing with a 16% lift in applications submitted and a 5% lift in rates checked, the decision was made to adopt this design permanently across Earnest's platforms.

Key Objectives:

  1. Enhanced Transparency: Develop a new header design to increase visibility and transparency regarding rates and application processes.

  2. Performance Testing: Implement the new header design as a test during the peak season to measure its impact on user behavior and engagement metrics.

  3. Conversion Optimization: Assess the effectiveness of the new header in boosting application submissions and rates checked.

  4. Permanent Adoption: Based on positive performance metrics, decide to permanently roll out the new header design across platforms.

 
 

Calculator in a stripe

2021, Stripe

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Overview:

This project aimed to create a smaller, pocket-sized version of the loan rate calculator, designed to be integrated into a landing page stripe. The objective was to provide users with quick access to high-level loan rates based on entered data, facilitating immediate engagement and offering a seamless transition to a more detailed rate experience within the product.

Key Objectives:

  1. Compact Design: Develop a smaller, condensed version of the loan rate calculator suitable for a landing page stripe.

  2. Immediate User Interaction: Offer users the ability to input quick data and receive high-level loan rates directly on the landing page.

  3. Seamless Transition: Enable users to move from the compact calculator to a more detailed rate experience within the product for further exploration.

  4. Enhanced User Engagement: Encourage user interaction and interest by providing immediate and informative loan rate estimates.

 
 

Referrals Page

2022, Landing Page

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Overview:

This project involved the integration of a referral page into the product flow immediately after customers sign their loans with Earnest. The objective was to capitalize on the peak excitement and satisfaction of existing customers by prompting them to refer friends or contacts to Earnest through an engaging, fun, and visually appealing design.

Key Objectives:

  1. Strategic Placement: Integrate a referral page seamlessly into the product flow immediately after customers complete the loan signing process.

  2. Customer Engagement: Capture the excitement and satisfaction of existing customers to encourage them to refer friends or contacts to Earnest.

  3. Eye-Catching Design: Develop a visually appealing, fun, and interactive design to enhance engagement and encourage interaction with the referral process.

  4. Incentivized Referrals: Offer incentives or rewards to incentivize customers for successful referrals, fostering a higher conversion rate.