Credit Card App Store Assets

2021, Digital

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Overview:

This project focuses on the creation of app store assets to market the newly launched Earnest Credit Card and its companion app. The objective is to develop compelling visuals and descriptions that effectively communicate the key features, benefits, and value propositions of the credit card and the available functionalities of the companion app, within the constraints of the limited screens available during the beta phase.

Key Objectives:

  1. Strategic Messaging: Craft concise and impactful descriptions highlighting the unique selling points of the Earnest Credit Card and its app features.

  2. Visual Representation: Develop visually engaging graphics, screenshots, and promotional images to showcase the available screens and functionalities within the app.

  3. Compliance and Branding: Ensure compliance with app store guidelines and maintain brand consistency across all assets.

 
 

Homepage Review Stripe Integration

2021, Stripe

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Overview:

This project aims to address user preferences identified through moderated testing by integrating a review stripe onto the homepage. By showcasing general company reviews and facilitating access to product-specific reviews, we aim to enhance user experience, instill trust, and encourage engagement, ultimately contributing to improved user satisfaction and potentially higher conversion rates.

Key Objectives:

  1. Visible Placement: Integrate a prominent review stripe on the homepage for easy visibility and accessibility to users.

  2. Dual Functionality: Display general company reviews and provide a filter mechanism for users to access product-specific reviews.

  3. User-Friendly Interface: Ensure the stripe's design allows for intuitive navigation and interaction, enabling seamless access to reviews.

  4. Responsive Design: Develop a design that adapts well across various devices and screen sizes.

 
 

Earnest Social Assets

2021, Social

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Overview:

This project centers on the creation and dissemination of diverse social media assets to bolster Earnest's brand visibility while simultaneously attracting potential employees by showcasing company events and culture. The objective is to craft engaging and shareable content that resonates with the target audience, fostering brand recognition and showcasing the company as an attractive employer.

Key Objectives:

  1. Brand Awareness: Develop engaging social media assets to increase Earnest's brand visibility and recognition among the target audience.

  2. Employee Attraction: Highlight company events, culture, and values to attract potential talent and showcase Earnest as an appealing workplace.

  3. Content Diversity: Create a mix of visual content (images, infographics, videos) and engaging copy to cater to various social media platforms.

  4. Engagement and Shareability: Craft content that encourages interaction, shares, and comments to amplify reach and engagement.