Digital
2018
Display & Social Ads
Overview
This project focused on innovating eBay's design assets for on-site campaign promotions, CRM emails, and beyond. The primary objective was to expand and enhance eBay's representation of products and branding while ensuring strict adherence to brand guidelines. This included meticulous attention to color groupings, design elements, and incorporating seasonal elements to create compelling and cohesive assets.
Objectives
- Brand Adherence: Maintain strict adherence to eBay's brand guidelines, ensuring consistency in color groupings, design elements, and overall branding.
- Asset Expansion: Create a diverse range of design assets to better represent the scope of eBay products, services, and seasonal offerings.
- Innovation and Enhancement: Innovate and enhance design elements to improve the visual representation of on-site campaign promotions, CRM emails, and other digital assets.
- Seasonal Integration: Incorporate seasonal elements to align with specific periods or themes, enhancing engagement and relevance.
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