Digital
2018
Advertising Sales Guide
Overview
This project aimed to develop a comprehensive creative handbook for the eBay Advertising sales team, providing an extensive overview of the diverse range of display advertising options available and sold on the eBay platform. The handbook showcased various digital advertising packages through a bespoke design deck, presenting each digital asset in a mock branding format as it would be displayed within the eBay homepage space.
Objectives
- Sales Enablement: Equip the eBay Advertising sales team with a comprehensive resource to effectively communicate and sell display advertising packages to potential advertisers.
- Visual Representation: Showcase the depth and breadth of display advertising options utilizing mock branding and design elements within the eBay homepage space.
- Informative Guide: Provide detailed information and examples of each advertising package, including dimensions, placements, and potential impact for advertisers.
- Unified Presentation: Ensure a cohesive and visually appealing design format across all digital assets, enhancing the overall presentation of advertising packages.
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