Digital
2019
Summer Marketing Social Invites
Overview
This project focused on designing and executing a multi-touch email campaign tailored specifically for Apple employees attending the Summer Marketing Picnic. The campaign aimed to enhance the picnic experience through interactive and informative emails, utilizing memojis stickers to commemorate the launch of iOS 13, a product many employees worked on.
Objectives
- Engagement and Information: Provide a seamless and engaging experience for Apple employees attending the Summer Marketing Picnic through a series of informative and interactive emails.
- Convenience and Accessibility: Offer essential details about the event location, downloadable tickets, and post-event information, including a prompt for feedback.
- Commemorative Element: Utilize memojis stickers to celebrate the launch of iOS 13 and create a sense of connection with the attendees who contributed to the product's development.
- Feedback Collection: Encourage attendees to provide feedback post-event to gather insights for future improvements.
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