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2020
Earnest RFI
Overview
This project focuses on the creation of a comprehensive booklet designed to address specific and detailed loan-related questions frequently encountered by the Sales team at conferences. The objective is to provide a tangible resource that answers these questions in-depth, serves as an immediate reference tool for sales interactions, and also doubles as a valuable marketing takeaway for potential customers.
Objectives
- Detailed Q&A Compilation: Compile detailed and comprehensive answers to frequently asked loan-related questions faced by the Sales team.
- Immediate Reference Tool: Create a booklet format for quick access and immediate use during sales interactions at conferences to address customer queries.
- Marketing Takeaway: Develop the booklet as a valuable marketing asset that potential customers can take home, emphasizing Earnest's expertise and customer-centric approach.
- Engaging and Informative Design: Ensure the booklet's content is presented in an engaging, visually appealing, and easily understandable format.
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