Debt Consolidation Tool
Overview
The Debt Consolidation project focused on designing and launching an interactive tool that enables users to view, connect, and consolidate their existing debts within the Valon experience. The goal was to simplify a typically complex and fragmented financial process by giving users a clear, centralized view of their outstanding obligations and demonstrating how consolidation could improve their financial health. By guiding users through a structured connection flow, the tool transformed debt from something opaque and overwhelming into a manageable, actionable pathway—while also creating a high-intent entry point into Valon’s product ecosystem. The experience successfully drove engagement, resulting in 1,400 connected borrowers and achieving a 32% start-to-connect rate.
Objectives
- Simplify debt visibility: Provide users with a clear, centralized view of their debts to reduce complexity and increase financial awareness.
- Drive high-intent engagement: Encourage users to actively connect their accounts through a guided, low-friction experience.
- Create a new conversion pathway: Establish debt consolidation as a net-new entry point into the sales funnel, complementing existing acquisition channels.
- Demonstrate tangible value: Show users the potential benefits of consolidation—such as simplified payments or potential savings—to motivate action.
- Increase qualified leads: Capture users with verified financial data, improving lead quality and downstream conversion potential.
- Build trust through a secure experience: Reinforce confidence by clearly communicating data security, privacy, and the purpose of account connections.
- Optimize funnel performance: Continuously refine the connection flow to improve completion rates, contributing to the 32% start-to-connect success metric.
