Digital
2018
ShopBot Social Ads
Overview
This project aimed to create a compelling social media campaign to generate awareness for eBay's AI shopping companion, ShopBot. The primary focus was on developing seamless carousel ad placements to highlight eBay's top shopping verticals. Each ad placement comprised a flat background image and multiple product images, skillfully integrated via Photoshop to create an engaging and visually appealing carousel experience for potential customers.
Objectives
- Awareness Generation: Increase awareness and user engagement regarding eBay's ShopBot through visually captivating carousel ads.
- Highlight Shopping Verticals: Showcase eBay's top shopping verticals effectively within the carousel format to attract diverse customer interests.
- Seamless Experience: Create a smooth and seamless transition between product images within the carousel for a compelling user experience.
- Visual Consistency: Maintain brand consistency across all ad placements while showcasing diverse product offerings.
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